TDL wins Europe’s biggest Sany excavator deal

TDL wins Europe’s biggest Sany excavator deal

Time:2019-1-1 Author:admin

TDL Equipment is set to deliver the final machine of the biggest single order for Sany excavators ever won by a European dealer.

The deal for 23 machines valued at just under £2m is also the largest single fleet investment by Glasgow customer Centre Plant and sees it break a 26-year relationship with Case as its exclusive supplier of larger excavators.

TDL wins Europe’s biggest Sany excavator deal

Shipments have been arriving since August and the final machine, an SY365, is currently en route from the Sany factory in China to join the 22 others in the package. TDL saw off competition from Caterpillar, Volvo and Case dealers to win the landmark order.

Centre Plant is the sister operation of infrastructure and groundworks business Allma Construction and is responsible for supplying excavators and other equipment to Allma’s contracts with the country’s major house builders. It runs a fleet of 55 excavators from 13-35 tonnes and until now all were supplied exclusively by Case.

What changed? Managing director Pat McBride explained: “With the amount of machines we were looking to replace, we decided to go out to the market and got quotes for Case, Cat, Volvo and Sany machines. Once we looked at the prices and what was being offered, we whittled it down to Sany and Case.

“TDL did a very strong presentation, gave us 13- and 21-tonne machines on demo and we put two of our most experienced operators on them, guys we knew would moan and groan if there were any problems. The feedback was very positive. There were similarities between Case and Sany on big-ticket items such as engines and pumps but quite frankly, from a commercial point of view, Case was less competitive.”

It wasn’t an easy decision to change such a long association: in fact, Centre Plant at one time took on the Case dealership for a couple of years following the liquidation of previous incumbent Saville Tractors, and plant and parts manager Willie McMillan ran Saville’s operation in Scotland.

From beginning to completion, the negotiations with TDL took around six months, enough time for the new suitors to make a solid impression. McBride went on: “Because the machines we were changing had been well maintained and serviced by our own in-house fitters we weren’t under pressure to sign up to anything. I didn’t have much knowledge of the Sany product but when TDL came in they were enthusiastic, the spec we wanted was higher than standard so they went away, did their sums and came back with a good offer. They’ve worked hard at building the relationship.”